Communication, Marketing and Social Media (CMSM)
Weiterbildungskurs

Some of the most difficult challenges that many global health professionals and managers face are persuading people to change their behaviour and adopt healthy practices. The growing spread of misinformation, disinformation, conspiracy theories, and rumours through online platforms further complicates this challenge. Against this background, the course will introduce participants to social and behavioural communication and change principles, communication, as well as to marketing and social marketing approaches and methods. A particular focus will be also on the potentialities, constraints, and risks of digital and social media.

Course Content:

  • Introduction to marketing and communication, conceptualisations, implementation approaches and methods
  • Introduction to social marketing, definitions and relevance, and good practice examples
  • Organisational communication in the field of health to various stakeholders (funders, international organizations, NGOs and the public)
  • Social Media in Public and Global Health: Principles, evidence base, social media campaigns and design principles, challenges of social media including misinformation and disinformation and counter-strategies

This part-time and flexible study programme caters to the needs of working professionals. More than 75% of all learning takes place at a distance, giving students the opportunity to learn and progress at their own pace. All courses adopt a blended learning approach, offering the advantages of both self-directed and face-to-face phases.

The course starts with a distance based preparation phase and is followed from an on-campus phase and the final exam. The Post-campus phase is finished with the handing of the final Assignment.

Current dates are listed on the Swiss TPH website.

All who work or aspire to work in the area of international cooperation for public health at all levels. It is of special interest for (future) leaders and managers addressing the need to link strong business management expertise and a sound education in public health.

Participants with a first professional qualification (e.g. Bachelor degree) have at least 2 years of professional experience and demonstrate sufficient English language skills (TOEFL Paper 550/ TOEFL Computer 213/ TOEFL internet 79 – 80/ IELTS 6.0 or native speaker or completed higher education in English).

  • Dr. Christoph Pimmer

Swiss Tropical and Public Health Institute
Course Secretariat
Kreuzstrasse 2
CH-4123 Allschwil

Tel. +41 61 284 82 34
Fax +41 61 284 81 06
courses@swisstph.ch
www.swisstph.ch

Fee for MBA-IHM students*: CHF 2,450
Fee for Short Course students: CHF 2,850

*Same fee applies to tropEd students and students enrolled in a SSPH+ professional postgraduate Master or PhD programme.

Course fees must be paid in advance to gain access to the online learning materials. Tuition fees do not cover insurance, travel expenses or personal living costs incurred during your stay in Basel.

Swiss Tropical and Public Health Institute

Ort

Swiss Tropical and Public Health Institute, Kreuzstrasse 2, 4123 Allschwil

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